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SEO
9 Local SEO tips for your WordPress website
With the introduction, updates, and public bashing of Google Pigeon, the new search algorithm that affects local SEO and small business SEO, I felt it might be a good idea to give a comprehensive list. You may have seen your business’s analytics or your clients businesses drop like a rock around September of 2014. What long-term …
Best WordPress Landing Page Design: Tips and Tools
A landing page can be a lot of different things. A landing page can be the introduction to your product. It can be the space where a user makes like Fry from Futurama and proudly proclaims, “take all of my money.” It can simply be a vehicle to gather leads via email. As a WordPress user, …
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Google Authorship is the Devil – SEO Lunch
In celebration of the 66th episode of our SEO Lunch series, the team at Slocum Themes decided it was time to make a blog post about the negative changes to Google Authorship, what to do to optimize your content creation in it’s wake, and simply what Google Authorship is!
How to Optimize Images on WordPress
Ever used an SEO tool to track and see how you can improve your website? A commonly requested fix on many of these engines is to “optimize images” for the web. The team at Slocum Themes uses a few different tools to optimizes images on WordPress. Read below to find out what technology to use …
How to Add Social Media Buttons to a WordPress Website
A DOT COM is one piece of a brand’s puzzle. Add social media buttons to that website, and you have personalized the experience for the customer. Most websites have links to their various social media channels in the header, footer, or sidebar so that it is always easy for users to check out their Facebook, …
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Optimize WordPress SEO for Google Panda 4.0
I swear. Every time a new Google update comes out, it is like the zombie apocalypse. Only this one’s a silent killer. Business owners and bloggers freak about the changes and how their website could have been compromised. It is very true that Google changes quite often. But fear not. If you are a business …
How to Use WordPress SEO by Yoast
Looking to optimize SEO on WordPress? Chances are good that you have embraced the popular and free WordPress plugin WordPress SEO by Yoast. This plugin has been downloaded over 10,000,000 times (you read that correctly) in the WordPress repository alone and is fairly easy to use. This tutorial will go over how to use the …
How to Enable and Use WordPress Pagination
This method of breaking up a long form article into many smaller articles is called “Pagination”. If you are a web-savvy marketer or even a small business owner looking for social media pointers, you have undoubtedly seen the wave of highly shareable articles that were written on websites like BuzzFeed, Cracked, the Huffington Post, and …
3 Free WordPress SEO Plugins
In a recent article, we looked at must have plugins when you have a fresh install of WordPress. One of the honorable mentions in the list should have been SEO plugins. WordPress SEO plugins are great because they automate SOME of the more troubling processes when setting up a new website. A lot of the …